Marketer.
Recovering
Creative Strategist.
who ideates, executes and drives growth... in exchange for good coffee :)
Software Seller.
Selected Works
MRU MEMES
Role: Social Strategy, Content Creation, Community Growth
Grew a local university and humour focused Instagram page from 2,000 to 15,000+ followers and over 50 million accounts reached by building a meme-based content engine rooted in cultural relevance, audience insight, and humor that travels.
(Original Projects)
KFC x WE ARE SOCIAL
Role: Creative Strategist – Social Listening, Insight Development, Campaign Concept
Used social listening to uncover obsessive fan behaviour and turned it into a culture-first campaign platform, empowering fans to shape what’s “Finger Lickin’ Good” next.
(SPEC)
Split It Without the Drama BEEM IT
Role: Creative Strategist – Quant Research, Cultural Insight, Campaign Concept
Sourced over 130+ research references to transform Australia’s $6.2B “mate debt” problem into a quant-backed, culturally sharp campaign - reframing awkward money requests as friendship-saving moments.
(SPEC)
WILDE AESTHETICS
Role: Content Strategist & Creative Partner
Partnered with a wellness coaching brand to grow their audience, elevate brand identity, and streamline operations. Led creative execution across 100+ video/photo assets, scaled TikTok and Facebook to 10K+ followers each, and helped double client conversion rates through storytelling-first content and automation-led systems.
(Original Projects)
(Deep Dive coming soon)
”I had the pleasure of having Moiz join my marketing team over his last summer at University. In his time with our team, I've seen him not only excel at the core elements of his job -- like social media, campaign development and general support — but also learn other tasks that extend well beyond the scope of his role. He blended in well with the team, took each and every responsibility with great stride and offers a fresh approach to problems.”
- Karla Schultz, Senior Marketing Manager
”Moiz is highly dedicated to any project he takes on and group he is a part of. I've had the pleasure of working alongside Moiz on multiple group projects at MRU's Bisset School of Business. Creative, reliable and affable.”
- Noah Arvisais, Content Specialist at WealthCo
”Moiz is a quick learner... He was eager to learn new areas of marketing and did an excellent job of expanding our marketing efforts to social media.
His role required him to create posts and monitor our accounts with Twitter, Facebook, and various other social media platforms. In this capacity, Moiz was our social media presence online.
I recommend Moiz for any position that will draw upon his growing marketing skills. He was a remarkable colleague and contributor!”
- Kapil Tanwani, Digital Marketing Specialist
Kind Words...
”Moiz is a remarkable marketer and strategist. In our time working together, he contributed significantly to the growing of my fitness business' online presence. Everything from newsletters, systems, editing to campaign support. He was crucial in the digitalization of my business.”
- Nicholas Wilde, CEO of WildeAesthetics
”I had the pleasure of collaborating with Moiz at Retention.com, and I'm thrilled to endorse him wholeheartedly.
Moiz's gift for creative messaging shone through in his outreach emails. He consistently delivered messages that not only caught the eye but also resonated deeply with recipients. His ability to infuse innovation into his writing was a driving force behind their successful outreach campaigns.”
- Courtney Cutting, Strategic Partnerships at Power Digital Marketing
More Work
Wolverine x Sony (spec)
Built a social-first launch campaign for the upcoming Wolverine game by Sony/Insomniac, tapping into fandom data, forum listening, and narrative tension. Reframed player rage as empowerment, driving strategy through fan archetypes, cultural insights, and immersive activations like suit countdowns, AR filters, and influencer livestreams.
Role: Creative Strategist, Qual Research
Legacy Works
