Social Media Marketer.
Recovering
Strategist.
who ideates, executes and drives growth... in exchange for good coffee :)
Software Seller.
Selected Works
MRU MEMES
Role: Social Strategy, Content Creation, Community Growth
Grew a local university and humour focused Instagram page from 2,000 to 15,000+ followers (18k at it's peak) and over 50 million accounts reached by building a meme-based content engine rooted in cultural relevance, audience insight, and humor that travels.
(Original Projects)
VAYNER MEDIA
Role: Social Strategy, Research, Content Management, Community Growth
As I found my footing in Sydney, I had the pleasure of joining VaynerMedia to work on Visa and SharkNinja as the agency went through a turnover period.
(Freelance)
On SharkNinja, I led everything from concepting, research, creator briefing, posting, calendar management, community management to reporting. Our TikTok benchmarks were 1,150 views and two of my post concepts got 7.4M and 4.5M views respectively.
On Visa, I was responsible for content posting and community engagement. This required me to be highly attentive and organized, given Visa's brand. I played a hands on role in the development and quick turnaround of the Tap To Love Series. Also set up their new Fiji and PNG accounts, and helped create quarterly performance reports.
"Moiz was a pleasure to work with when we collaborated on SharkNinja at Vayner. He has sharp intuition for social media and marketing, with a deep understanding of what makes content perform. He understands what captures attention and drives engagement but also how to adjust tone and language for different audiences." - Lana O'Brien, Content Creator
WILDE AESTHETICS
Role: Content Strategist & Creative Partner
Partnered with a wellness coach to grow their audience, elevate brand identity, and streamline operations. Led creative execution across 100+ video/photo assets, scaled TikTok and Facebook to 10K+ followers each, and in the process helped positively change 500+ lives.
(Deep Dive coming soon)
(Original Projects)
Pilot Concept Development
Pilot is a men's health brand that uses humour to tackle sensitive issues. I created a quick spec concept to add into my cover letter.
If you're from Eucalyptus/ Pilot and reading this, further details can be found in my cover letter :)
(SPEC)
Before Pilot
After Pilot
KFC x WE ARE SOCIAL
Role: Creative Strategist – Social Listening, Insight Development, Campaign Concept
Used social listening to uncover obsessive fan behaviour and turned it into a culture-first campaign platform, empowering fans to shape what’s “Finger Lickin’ Good” next.
(SPEC)
”I had the pleasure of having Moiz join my marketing team over his last summer at University. In his time with our team, I've seen him not only excel at the core elements of his job -- like social media, campaign development and general support — but also learn other tasks that extend well beyond the scope of his role. He blended in well with the team, took each and every responsibility with great stride and offers a fresh approach to problems.”
- Karla Schultz, Senior Marketing Manager
”Moiz is highly dedicated to any project he takes on and group he is a part of. I've had the pleasure of working alongside Moiz on multiple group projects at MRU's Bisset School of Business. Creative, reliable and affable.”
- Noah Arvisais, Content Specialist at WealthCo
”Moiz is a quick learner... He was eager to learn new areas of marketing and did an excellent job of expanding our marketing efforts to social media.
His role required him to create posts and monitor our accounts with Twitter, Facebook, and various other social media platforms. In this capacity, Moiz was our social media presence online.
I recommend Moiz for any position that will draw upon his growing marketing skills. He was a remarkable colleague and contributor!”
- Kapil Tanwani, Digital Marketing Specialist
Kind Words...
”Moiz is a remarkable marketer and strategist. In our time working together, he contributed significantly to the growing of my fitness business' online presence. Everything from newsletters, systems, editing to campaign support. He was crucial in the digitalization of my business.”
- Nicholas Wilde, CEO of WildeAesthetics
”I had the pleasure of collaborating with Moiz at Retention.com, and I'm thrilled to endorse him wholeheartedly.
Moiz's gift for creative messaging shone through in his outreach emails. He consistently delivered messages that not only caught the eye but also resonated deeply with recipients. His ability to infuse innovation into his writing was a driving force behind their successful outreach campaigns.”
- Courtney Cutting, Strategic Partnerships at Power Digital Marketing
Legacy Works
