Legacy Work Showcase
2022
MRU Memes
Meme page and social community grown to 15,000+ followers and 50M+ accounts reached
This page is a curated timeline of my creative journey before becoming a "professional" - from brand strategy and social growth to experiments in design, film, and storytelling. Spanning over a decade, these projects reflect both where I started and the throughline of a lifelong passion for visual storytelling. This is not everything, just some work I'm proud of.
Alberta New Home Warranty
Supported integrated marketing, social and communications initiatives for a home warranty provider serving residential builders & homeowners. Contributed to digital campaigns, social media growth, direct mail outreach, and internal brand assets.
2021
WildeAesthetics
Led content and marketing strategy for WildeAesthetics, a fitness and wellness coaching brand. My work spanned from hands-on content creation to automation and strategic advising. I developed content calendars, scripted and edited 100+ short-form videos, and introduced a brand identity system that improved conversion rates. I had an active role which moved to advisory since 2024.
Citiblock Agency
Created an intro video for the CEO's video series to be posted on Linkedin
2020
BBA in Marketing
Well, I did spend most of life between 2018 and 2022 studying marketing. As a result, I created a lot of insightful, research driven and creative projects. Often in group settings, it was fun to brainstorm, collaborate and achieve objectives set for us. Everything from ad creation, market research, design, customer journey mapping to film.
Film.
During COVID lockdowns, I became obsessed with filmography, cinematography and taking my writing game to another level. I wanted to make a solid portfolio of creative pieces as working in Creative Strategy was a dream. But, I ended up switching focuses to pursue jobs in corporate sales and abandoned these - even though they were really fun.
2019
As a side hustle, I became the go to guy for creative strategy, design and video work for a few up and coming local artists (primarily hip-hop). Also did modelling shoots. The videos feel too cringe now, so I'll save you the trouble of watching them :)
Freelance Graphic Design/ Videography
2016
Straven Marketing
At 16 years old, I launched my own agency after learning marketing through Gary Vee, Tai Lopez, and targeted courses covering paid media, web development, and creative production. I secured a handful of clients, mainly for website and logo design work, by going door-to-door in the Canadian winter to build my client base. While the revenue was modest, this has to be the project I am most proud of. It taught me essential business skills and pushed me outside my comfort zone as a naturally reserved person. It laid the foundation for my marketing career and demonstrated my early drive to learn and execute in digital marketing.
2013
Young Creative
Growing up in a low-income household, I found my creative escape through an old, barely-functioning laptop my mom had. Starting in 2012, I taught myself Adobe Creative Suite and discovered my passion for visual storytelling. By middle school, I was creating special effects and collaborating with friends on short films. This early experience with limited resources taught me to be resourceful and innovative -qualities that have shaped my creative approach ever since. When I say I've always been a creative, I mean it.
13 year old me
